Dresslab: live fashion

Dresslab | unseentrends

Alexandre Betak, artistic director for Bureau Betak and fashion show designer for Dior, Rodarte and Acne, once said in an interview that there is nothing more boring than the retransmission of a fashion show. In his concern for the telegenic quality of this type of show, he emphasised the importance of camera placing, lighting and the fact that everything be designed with retransmission in mind. Betak started in the business at a very young age, many years ago, when the only fashion events shown on the television were those that could be seen on FashionTV. Nowadays fashion television has spread to the internet and we can enjoy the entertainment from virtually any screen.”

Read the full article in dresslab.com here.

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