“While I was preparing this article, and I’ve being mulling over it for weeks now, news came in of the capsule collection ofOpening Ceremony with Donna Karan New York reviving the logo trend of the 90’s. So we’ll begin with the initials DKNY in extra-large and we can confirm that, indeed, Naomi Klein, author of the best-seller No Logo, was right when she said “the metaphorical alligator has swallowed the literal shirt”. We can, however, add some nuances. Those who wear the logo nowadays do it conscientiously, even with a touch of irony, demonstrating some degree of adherence to a brand name and, consequently, to the fashion system itself.”
Read the full article in dresslab.com here.